Change is Hard - The Power of Personal Momentum
June 16th, 2010
Rich discusses some of the factors that make it so truly difficult to create lasting change - whether in ourselves or in our organization. It’s not just a question of “willpower”!




Rich Trafton doesn’t fool around. He can see through your excuses, explains the root of the real problem, and makes suggestions on how to implement the changes to face today’s business challenges. His personal coaching has helped me turn off my old brain thinking and has challenged me to think about better ways that will turn in more constructive habits in today’s business environment. Stay tuned as Rich and Diane have many more powerful messages to present in their book and in person.
Great video. Build momentum for change by being intentional, patient, and persistent. I can’t wait to hear more!